THE LEGACY SHAFTEL
About the author
Publisher, writer.
Westled in the heart of Houston, Texas, Shaftel Diamonds epitomizes the pinnacle of elegance and luxury as a family-owned purveyor of diamonds, gems, and exquisite jewelry. Established in 1978 by Keith Shaftel, and driven by an unwavering passion for diamonds and gems, the company embodies a legacy built over 45 years, evolving into a bespoke jeweler with an unparalleled collection. The Shaftel family, revered for their discerning eye for the most exquisite gems and unparalleled craftsmanship, guides clients through a seamless journey of conceptualization and design. Every detail, from the initial stone to the meticulously crafted final piece, is executed with a precision that defines true artistry. Using his middle name “Loring” to launch the company in 1978, Shaftel changed the company moniker when he was sure he could honor the family name. Keith Shaftel’s global odyssey as a wholesale dealer bestowed upon him an expertise that elevated Shaftel Diamonds to a trusted industry name. A longstanding affiliation with the prestigious New York Diamond Dealers Club and the American Gem Trade Association grants unparalleled access to the world’s finest gemstones.
The estate-buying division of Shaftel Diamonds gives us access to rare and exceptional items and even some gemstones that have not been mined for generations. A commitment to local charities is reflected in an enduring partnership with Sky High for Kids, dedicated to combating childhood cancer.
A beacon of philanthropy, Shaftel Diamonds crafted The LaForce Convertible Diamond Necklace for NBA reporter Allie LaForce, supporting her mission against Hunington’s Disease through IVF transfer. The LaForce Necklace, adaptable in five variations, echoes the company’s dedication to both artistry and altruism.
The latest collection, “With Love” by Reagan Bregman, is a testament to the heart of this model entrepreneur. Each piece, meticulously designed, encapsulates deep familial values and meaningful life moments. Thoughtfully named pieces, such as “Forever,” “Harmony,” “Loyalty,” “Commitment,” and “Unity,” reflect the essence of relationships.
The Shaftel Family debuted a brand-new storefront in November of 2020 one of Tanglewood’s premier shopping destinations located at 5706 San Felipe St. at Chimney Rock. The luxurious space offers a private showing room, cocktail and coffee lounge, and outdoor patio.
Shaftel Diamonds, much like its creations, is a one-of-a-kind entity in the world of luxury. With a multilingual staff fluent in Spanish, Mandarin, Vietnamese, Hindi, Punjabi, Marathi, Gujrathi, and French, the global appeal is seamlessly woven into the fabric of the brand.
Currently overseen by Keith’s progeny, Danny, and Gaby, Shaftel Diamonds perpetuates the family legacy with an unwavering commitment to uncompromising quality and unparalleled service. In essence, the story of Shaftel Diamonds unfolds as a narrative of passion, expertise, reliability, and unyielding integrity
