When Precision Becomes a Spectacle

Roger Dubuis may be a relatively young name in Swiss watchmaking, yet since its founding in 1995 it has emerged as one of the boldest and most distinctive maisons in haute horlogerie. Drawing upon the remarkable technical expertise of its founder -who spent over a decade at Patek Philippe mastering the art of precision- the brand has forged a reputation for uniting meticulous craftsmanship with an audacious, almost theatrical aesthetic. Rather than adhering to traditional codes, Roger Dubuis dares to reinvent them, redefining what modern haute horlogerie can be.

The Excalibur collection has become its defining signature, with timepieces that are as much works of art as they are instruments of precision. A remarkable example is the Excalibur Knights of the Round Table The Enchanter Merlin, launched in 2025, where the maison recreates a medieval scene with twelve knights sculpted in gold, encircling an invisible crystal palace, all within the watch dial. This ability to conceive nearly sculptural pieces has earned Roger Dubuis admiration among collectors who seek rarity combined with technical mastery and creativity. Likewise, models such as the Excalibur Chronograph or the vibrant Blacklight Spin Stone Monobalancier embody a unique blend of contemporary design and mechanical virtuosity, keeping the brand at the forefront of innovation.

At the heart of the maison lies a devotion to traditional métiers. From hand engraving and micro-sculpture to daring gem-setting techniques, every detail is executed with an artistic precision that transforms each watch into a singular statement. Many of its movements carry the prestigious Geneva Seal, a guarantee of accuracy and exceptional finishing, reaffirming Roger Dubuis position among the most exclusive names in fine watchmaking.

What truly sets Roger Dubuis apart is its refusal to be discreet. While many watchmakers pride themselves on understatement, Dubuis thrives on extravagance, drama, and originality. Its creations are not designed to go unnoticed, but to serve as manifestos of creativity and technical excellence. In this way, the maison has carved out a space for those who view watchmaking not only as tradition, but as bold expression, making Roger Dubuis one of the most distinctive voices in contemporary haute horlogerie.